Unlocking Omnichannel Selling With Shopify Point of Sale Technology
Ahead of his upcoming Ecommerce Unlocked masterclass, we’re joined by Shiv Patel, Retail Ambassador at Shopify, to discuss how point of sale (POS) technology is helping to create a seamless omnichannel shopping experience for today’s consumers.
Let’s hand it over to Shiv …
As the world starts to open up, more and more retailers are wondering what the future of retail holds and more importantly, how to shape this future. Retail stores are most often the first point of engagement between a consumer and a brand. This is one of the most important channels for you to deliver an immersive and exceptional experience to your customers. However, the past year has shown that you need to leverage any and all channels where your customers are present.
By leveraging multiple sales and marketing channels, retailers can create a seamless omnichannel experience - something which consumers have an appetite for as we emerge from lockdowns and social restrictions. According to analysis by Think With Google, younger mobile shoppers are seeking a hybrid off-and-online shopping experience with multiple retail touchpoints, whilst research by Shopify indicates that omnichannel shopping behaviour will continue post-pandemic.
The good news is that, thanks to Shopify’s powerful POS technology, omnichannel selling has never been simpler. Let’s explore this game-changing tech in more detail, and consider how it could benefit your retail business.
What is Shopify POS?
In a nutshell, Shopify POS is a point of sale app, downloadable on smartphone or tablet, that allows you to sell your products in person.
It syncs with Shopify to provide a single unified view of your business, allowing you to run your ecommerce store and brick-and-mortar location/s seamlessly on the same platform.
All Shopify plans come complete with Shopify POS Lite, or you can pay an additional fee to upgrade to Shopify POS Pro. For Merchants on Shopify Plus, POS Pro is included as a part of their plan.
The benefits of POS for your business
Not only does Shopify POS improve operational efficiency and free up time to focus on what matters most for your business, there are big benefits for customers too. Whether they’re shopping with you in-store or online, they can enjoy a consistent, customised experience built specifically for them. Win-win.
Here, we’ve rounded up some of our favourite POS features and benefits just for you:
Work smarter and faster
First off, you can track and sync orders and inventory across your online store, brick-and-mortar locations and other active sales channels, ensuring you’re always up-to-date and in-the-know. You can also quickly and simply transfer stock and purchase inventory based on easily-accessible forecast and performance reports. With five retail locations to keep track of, Shopify POS has helped US brand Forage Plants simplify their inventory management and keep products moving, even through the pandemic.
When it comes to powering your physical retail experience, Shopify hardware, such as integrated card readers, barcode scanners and printers, is on hand to help. Plus, mobile card readers mean you can accept payments on the spot and interact with shoppers around your store.
At the checkout, you can speed things up with a customisable smart grid that adapts to actions in the cart (like keeping most-used products, discounts and features at your fingertips).
Level up your customer experience
When it comes to a shopping experience, we know that consumers crave personalisation. They want, and expect, a unique experience tailored to their specific needs and preferences. Shopify POS allows you to deliver exactly this. You can quickly access fully-synced customer profiles, including a shopper’s order history, lifetime spend and preferences across channels, allowing you to provide personalised recommendations with just a few clicks.
You can also take up your omnichannel customer experience a notch with the POS email carts feature. By sending shoppers their favourite items from a recent in-store visit, they can review their selected items at home and make a purchase on your ecommerce site. Aussie bedding brand The Sheet Society have seen their online sales increase thanks to features like this one!
Another crucial (although all-too-often neglected) part of the retail puzzle is returns. With Shopify POS, you can provide a hassle-free returns experience in-store, no matter if the initial purchase was made online or at another of your locations.
Intrigued? Attend Shopify’s masterclass to find out more!
Are you a bricks and clicks retailer looking to unify your in-store and online sales? Want to provide customers with a seamless shopping experience wherever they’re buying?
To find out more about how to deliver an omnichannel experience that puts customers first, don’t miss Shopify’s Ecommerce Unlocked masterclass. This 30-minute deep-dive session* will showcase how merchants have grown their online and brick and mortar businesses by leveraging an omnichannel experience. Hurry - masterclass slots are limited!
Plus, you can see Shopify POS in action at Swanky’s event boutique in the Ecommerce Unlocked expo space - don’t forget to check it out after you’ve attended the masterclass.
*Please note, Shopify will only have a virtual presence at this event.