The Importance of an End to End Customer Experience Strategy
When & Where
About this Masterclass
The cost of acquiring a new customer for the average ecommerce business has doubled in the last 5 years.
We’ve reached a point where most online businesses barely break-even on the first sale to a new customer - when the true cost of acquisition is taken into account. It’s imperative that merchants think about the long-term value of the customers they’re acquiring, and how they ensure subsequent sales happen.
Nail the post purchase experience, and you’ll positively increase customer lifetime value, through added loyalty and repeat customers, higher average order values and more frequent purchases.
Speaker - Stuart Pick, Vice President of Global Alliances at Brightpearl
Don't forget that in order to access this masterclass, you must already have purchased a ticket to Ecommerce Unlocked. If you haven't done that yet, go here and buy a ticket before signing up for this masterclass.