Combatting the Cookiepocalypse & Growing Conversion Rates with Zero-Party Data
When & Where
About this Masterclass
Online stores are experiencing a conversion rate crisis because data privacy rules are changing and third-party cookies are going away. Marketers behind ecommerce brands need a new strategy: zero-party data.
In this talk, Ben Parr will explain what zero-party data is, its importance in today’s highly competitive DTC environment and how marketers can create a powerful conversion engine around this emerging data strategy.
Speaker - Ben Parr, Octane AI President and Co-Founder
Don't forget that in order to access this masterclass, you must already have purchased a ticket to Ecommerce Unlocked. If you haven't done that yet, go here and buy a ticket before signing up for this masterclass.