10 Tips On How to Balance Automation & Personalization to Drive Sales
When & Where
About this Masterclass
Research has shown that 80% of shoppers value personalized communication with customer support.
However, 90% prefer immediate response to their requests and comments. The question is: How do you balance automation and personalization when communicating with customers? Automation Balance is the Key.
As artificial intelligence & machine learning continues to weave its way into eCommerce, brands who hop on this trend can reduce their response and resolution times to scale as they grow with great service. Personalized customer experience has always been a path to maintain strong customer relationships. Shoppers are likely to come back to a business that knows your orders and recommends the right solutions.
This session is a workshop for brands who want to get an unfair advantage over the competition and learn how famous brands like Steve Madden, Timbuk2 and RadioShack are already balancing automation with personalization to consistently drive cross-sell and upsell opportunities across their channels every day. Here’s what you will learn: How to balance automation with personalization & no more manual replies to 'WISMO', How first response times increase conversions, retention, and customer LTV, How to scale personalized communication with your customers.
Join this session to find out how Swanky and Gorgias help merchants connect with shoppers and help them with purchasing decisions to boost sales.
Speaker - Louis Lavedan, Senior Strategic Partner Manager EMEA, Gorgias
Don't forget that in order to access this masterclass, you must already have purchased a ticket to Ecommerce Unlocked. If you haven't done that yet, go here and buy a ticket before signing up for this masterclass.