Join 200+ retailers and technology vendors at the largest ecommerce conference in the South West.

When

Fri 10 Sep 2021

09:00 - 18:00

Where

University of Exeter

Streatham Campus, UK

 

Speakers & Topics

Speaker Session

Session 1

How to Grow from £1-100 Million Online (and Beat the Cookiepocalypse)

Join Ben on the main stage for his keynote speech, as he discusses how to build an ecommerce growth machine in a cookie-less world using zero-party data, automation, and conversational marketing.

Ben Parr

Co-Founder, President at Octane AI
Former Editor-at-Large of Mashable

As a member of Forbes 30 Under 30, Co-Founder of zero-party data marketing platform Octane AI, and former Editor-at-Large at Mashable, Ben Parr brings a wealth of knowledge and expertise to Ecommerce Unlocked.

 

During his time at Mashable, he wrote over 2,400 articles on technology, media and startups, and helped to supercharge the site’s page views from 5 million to 50 million.

Ben has since authored the best-selling book ‘Captivology: The Science of Capturing People’s Attention’, which Strategy+Business Magazine named the best marketing book of 2015.

Session 2

The Mindset of the Modern Ecommerce Manager

Armed with years of first-hand experience as both an online retailer and agency expert, Sean Clanchy will be delving into the must-have mindset for today's ecommerce world, focusing on the importance of the test-and-learn approach.

Sean Clanchy

Director of Swanky Australia and Head of Optimisation

With years of experience driving transformative results for clients of all sizes across the globe, including Huel, Saltrock and GAME, optimisation expert Sean Clanchy is currently working with some of Australia’s fastest-growing brands to revolutionise the way they sell online.

 

Having delivered successful talks at international ecommerce events, including recently sharing a stage with consulting giants McKinsey, Sean will be taking to the floor at Ecommerce Unlocked to discuss the must-have mindset of the modern ecommerce manager.

Session 4

Why Aren't My Visitors Buying? Using CRO as Your Next Growth Source

Offering insights and advice from nearly a decade in the field, CRO connoisseur Sandeep Shah will be talking through how to identify friction points on your ecommerce site and how to resolve them using experimentation and personalisation.

Keynote Speaker

Session 3

Panel Discussion - Modern Success Models

Whether it’s an automated subscription model or an army of influencers, which types of business model are best to navigate your brand through the modern ecommerce age and take on the online retail titan Amazon?

Speaker Session

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Fellow Devonshire brand Riverford Organic Farmers enjoy a multi-million-pound turnover thanks to their subscription-based business model. What makes their veg-box service such a hit?

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Having traditionally relied on wholesale and brick-and-mortar revenue, RCC turned to ecommerce to help them navigate the pandemic. Learn more about their D2C journey.

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Session 5

Bricks & Clicks Success Stories: Growth Tactics in Action

Discover how others in your shoes have plotted their route to success in our final session packed with case studies and tips to help you grow in 2021 and beyond.

Speaker Session

Chloë Thomas

Author & Podcast Host

Chloë Thomas is a globally recognised ecommerce marketing problem solver. Author of several bestselling books, keynote speaker, advisor, and host of both the award-winning eCommerce MasterPlan Podcast, and the brand new Keep Optimising marketing podcast, Chloë is one of the Top 30 Ecommerce Influencers 2021 (Scurri). Her podcasts are regularly included in lists of the top ecommerce and marketing podcasts in the world. 

She's been in ecommerce since 2003, working client-side, agency-side, and adviser-side. Chloë’s speciality is solving ecommerce marketing problems, from how to increase new customer acquisition, to improving the performance of email marketing newsletters, or finding the right new website provider.

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Cornish fashion company Seasalt was born in a single store in Penzance and has grown into a world-renowned brand shipping globally. Hear their growth story in this panel.

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Sandeep Shah

Product Director, Webtrends Optimize

A vocal member of the conversion rate optimisation space and pioneer of local personalisation practices, Sandeep has a wealth of experience in the ecommerce industry.

 

Over the last 11 years, he’s been responsible for driving the product roadmap at innovative experimentation platform Webtrends Optimize to ensure it remains at the cutting edge of the industry. He pushes the team to quickly translate client needs into technical requirements and live products, whilst leading product innovation.

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Leading Shopify Plus agency Swanky offers a full suite of digital solutions for brands looking to elevate their ecommerce strategy. Get the inside scoop on how trends and tactics have evolved over time.

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What will I get out of the day?

  • Hear from industry-leading experts across five main-stage talks.

  • Attend deep-dive masterclasses led by ecommerce pros.

  • Learn about proven growth strategies with real-life case studies.

  • Networking opportunities with merchants, tech titans and agency experts.

  • Enjoy a fully-catered boxed lunch, with refreshments throughout the day.

Who is this 

event for?

This event is perfect for those in businesses turning over £1m or more, who are looking to expand their knowledge of the latest trends and tools within the online retail industry, including (but not limited to!):

  • Ecommerce managers

  • Marketing teams

  • Technical leads

  • C-suite staff

Agenda

10th September 2021

Delegates arrive and

Registration Opens

09:30 - 10:45

Speaker Sessions 

with Partner Break Activities

Fully Catered, Hot-Box Lunch

Attend Masterclasses & Explore Expo

17:00 - 18:00

Closing Remarks

& Drinks Reception

 

Agenda

10th September 2021

09:00 - 09:30

Delegates arrive and

Registration Opens

09:30 - 10:45

Speaker Sessions 

with Partner Break Activities

10:45 - 11:15

Coffee and refreshments are

served in the cafe

11:15 - 12:45

Speaker Sessions 

with Partner Break Activities

17:00 - 18:00

Closing Remarks

& Drinks Reception

17:00 - 18:00

Agenda

10th September 2021

09:00 - 09:30

Delegates arrive and

Registration opens

09:30 - 10:45

Speaker Sessions 

with Partner Break Activities

10:45 - 11:15

Coffee and refreshments are

served in the cafe

11:15 - 12:45

Speaker Sessions 

and Q&A

12:45 - 16:15

Lunch is served and

Masterclass sessions

16:15 - 18:00

Speaker sessions

and Q&A

18:00 onwards

Drinks reception

and networking

The Venue

University of Exeter

The Peter Chalk Centre

A bustling hub of growth and innovation, the University makes a fitting location for an event focused on powering transformative ecommerce success.

Getting to and around Exeter (up to 80% off GWR).

Address

Peter Chalk Centre, Stocker Rd, Exeter EX4 4QD

 

Open in Google Maps

 

5

16

200+

Speaker
Sessions
Expert-Led
Masterclasses
Participants: Retailers, Experts & Tech

Our Partners

Leading in the industry

Dotdigital
LoyaltyLion
Gorgias
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Klevu
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Masterclasses

Choose your masterclass track

Experience first hand training from our technology partners and ecommerce experts on the day. Book up to 4 masterclasses as part of your event ticket - but remember, you can only be in one place at once (probably!) so check the times of each one before booking!

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Masterclass sessions

Event News

The latest on what you'll get from the day